Business Development Manager Job Description and Role Profile

The Business Development Manager is responsible for identifying and converting new commercial opportunities and for strengthening relationships with existing clients. This role suits candidates with proven sales experience, strategic thinking and strong stakeholder management skills who are focused on measurable revenue growth.

Business Development Manager Job Profile

The Business Development Manager leads business growth initiatives by developing market entry approaches, generating qualified leads and progressing opportunities through the sales cycle. The role requires a combination of commercial insight, consultative selling and structured opportunity management to achieve established targets and support organisational objectives.

The post holder will work across internal teams and with external partners to design propositions, qualify prospects and negotiate commercial terms while maintaining accurate records of activity and forecasting. Strong communication and prioritisation are essential to manage multiple opportunities and deliver consistent results.

Business Development Manager Job Description

Reporting to senior commercial leadership, the Business Development Manager is expected to develop and execute tactical plans to expand the customer base and increase revenue. The role involves market analysis, segmentation and outreach to identify potential clients and sectors that align with strategic priorities. Candidates must be able to translate customer needs into compelling commercial offers and to present value propositions clearly to decision makers.

Day to day responsibilities include pipeline management, preparing proposals and leading negotiations through to contract signature. The role requires regular collaboration with product, delivery and finance colleagues to ensure proposals are viable and contracts are deliverable. The Business Development Manager is also accountable for accurate forecasting, maintaining prospect records and reporting on progress against targets.

Performance is judged on new business wins, revenue growth, pipeline quality and the ability to build sustainable client relationships. The role will involve attending client meetings and industry events as required to generate leads and enhance the organisation's market presence.

Business Development Manager: Duties and Responsibilities

• Identify and qualify new business opportunities across defined markets and segments
• Develop and implement targeted outreach and engagement plans to generate leads
• Manage a sales pipeline and prioritise opportunities to meet revenue objectives
• Prepare persuasive proposals, presentations and commercial bids tailored to client needs
• Lead contract negotiations and close agreements in line with commercial guidelines
• Build and maintain strong client relationships to support repeat business and referrals
• Collaborate with product, delivery and finance teams to ensure commercial viability
• Conduct market and competitor analysis to inform strategy and identify trends
• Provide accurate sales forecasts and regular progress reports to stakeholders
• Establish and monitor key performance indicators for business development activities
• Represent the organisation at client meetings and sector events to enhance visibility
• Develop tailored value propositions that address client challenges and objectives
• Maintain comprehensive records of interactions, proposals and contractual terms
• Continuously refine sales approaches based on feedback and performance data

Business Development Manager: Requirements and Qualifications

• Bachelor's degree in business, marketing, finance or a related discipline or equivalent experience
• Minimum of three to five years' proven experience in business development or B2B sales
• Demonstrable track record of meeting or exceeding sales targets and quotas
• Strong commercial acumen and ability to develop profitable propositions
• Excellent negotiation and contract management skills
• Highly developed interpersonal and presentation skills for client-facing activities
• Organised approach to pipeline and opportunity management with attention to detail
• Ability to analyse market data and translate insights into actionable plans
• Confident decision making and problem solving in a commercial context
• Capability to work collaboratively with cross functional teams and senior stakeholders
• Proactive self-starter with resilience and a results driven mindset
• Willingness to attend external meetings and represent the organisation professionally