Content Strategist Job Description: Role, Duties and Requirements

The Content Strategist is responsible for planning, developing and governing content to meet business objectives and audience needs. Professionals with experience in content planning, audience research, editorial governance and cross-functional collaboration should apply.

Content Strategist Job Profile

The Content Strategist develops and directs content approaches that align with organisational goals, brand voice and user needs. This role sets content priorities, defines governance standards and ensures consistency across channels while focusing on measurable outcomes.

The post holder will work across marketing, product and customer-facing teams to translate business strategy into a coherent content programme. They provide strategic guidance, create frameworks for content production and monitor performance to inform ongoing optimisation.

Content Strategist Job Description

The Content Strategist leads the end to end content lifecycle from research and planning through to production, publication and performance review. They conduct audience and content audits, identify gaps and opportunities, and translate insights into a prioritised content roadmap. The role requires balancing long term strategic planning with day to day content decisions and editorial oversight.

The post holder operates in a collaborative environment, briefing content creators, advising stakeholders on content best practice and maintaining governance standards. They set measurable objectives, define success metrics, analyse outcomes and recommend iterative improvements to increase relevance, engagement and business impact.

Expectations include clear documentation of strategy and guidelines, regular reporting on content performance, and coaching of contributors to raise content quality and consistency. The role requires influencing without direct line management in many cases, so strong stakeholder management and communication skills are essential.

Content Strategist: Duties and Responsibilities

• Define and document the content strategy aligned to business objectives and audience needs
• Conduct audience research and content audits to identify gaps and optimisation opportunities
• Develop content roadmaps and editorial calendars to prioritise topics, formats and channels
• Create clear content briefs and editorial guidance for writers, designers and stakeholders
• Establish and maintain content governance, style and brand voice standards
• Coordinate with cross-functional teams to ensure content supports product and marketing initiatives
• Set measurable goals and key performance indicators for content initiatives and campaigns
• Analyse content performance and present insights to inform strategy and optimisation
• Manage content production workflows and ensure timely publication and quality control
• Ensure content is accessible, user centred and tailored to the target audience
• Provide training and support to content contributors and stakeholders on best practice
• Maintain and update content inventories and taxonomies where required
• Advise on content reuse, repurposing and lifecycle management to maximise value
• Identify risks or compliance issues in content and liaise with relevant teams to resolve them

Content Strategist: Requirements and Qualifications

• Bachelor degree in communications, marketing, journalism or a related discipline, or equivalent experience
• Minimum of three to five years experience in content strategy, editorial planning or content marketing
• Proven ability to develop and implement content strategies that deliver measurable results
• Strong writing, editing and content design skills with attention to detail
• Experience conducting audience research and content audits to inform strategy
• Familiarity with content measurement principles and analysing content performance data
• Excellent stakeholder management and influencing skills across multiple teams
• Ability to create clear briefs, guidelines and governance documentation
• Project management skills and ability to prioritise work in a fast paced environment
• Understanding of content accessibility and user centred content practices
• Strong analytical mindset with the capacity to translate data into actionable recommendations
• Professional communication skills and the ability to present strategic recommendations clearly