Employer Branding Manager Job Description: Talent Attraction and EVP

The Employer Branding Manager is responsible for defining and communicating the organisation's employer value proposition to attract and retain talent. This role is suitable for experienced marketing or HR professionals who combine strategic thinking with hands-on delivery and who can influence stakeholders at all levels.

Employer Branding Manager Job Profile

The Employer Branding Manager develops and delivers a coherent employer brand strategy that supports recruitment, retention and internal engagement objectives. The role focuses on shaping the external perception of the organisation as an employer and aligning brand activity with talent acquisition and people priorities.

The post holder will work closely with recruitment, internal communications, marketing and business leaders to create consistent candidate and employee experiences. They will translate organisational culture and values into clear messaging, campaigns and measurable outcomes.

Employer Branding Manager Job Description

This role combines strategic planning with operational execution. The Employer Branding Manager establishes the employer value proposition, designs recruitment marketing campaigns and manages content that represents the organisation across candidate touchpoints. They are expected to set performance indicators, monitor employer brand health and report insights to senior stakeholders.

In day-to-day work the role coordinates cross-functional activity to ensure consistency of message across careers pages, social channels, events and internal communications. The manager will lead initiatives to improve candidate experience, foster employee advocacy and support diversity and inclusion objectives within employer communications.

The role requires strong stakeholder management, budget oversight and the ability to measure impact through data and qualitative feedback. The Employer Branding Manager must adapt messaging for different audiences while maintaining a unified employer narrative that supports long-term talent goals.

Employer Branding Manager: Duties and Responsibilities

• Define and maintain the employer value proposition and core employer messaging.
• Develop and implement an employer branding strategy aligned to talent acquisition and people priorities.
• Plan and deliver recruitment marketing campaigns across appropriate channels and audiences.
• Create and manage content for careers pages, job adverts, social posts, videos and employee stories.
• Collaborate with recruitment teams to enhance candidate experience and streamline employer touchpoints.
• Manage internal communications that promote culture, engagement and employee advocacy.
• Coordinate employer brand presence at events, careers fairs and recruitment activities.
• Measure employer brand performance using quantitative and qualitative metrics and prepare regular reports.
• Lead stakeholder engagement with talent, HR, marketing and business leaders to secure buy-in for initiatives.
• Design and run employee ambassador or referral programmes to increase organic talent attraction.
• Oversee external partnerships, suppliers and creative resources to deliver campaigns on time and within budget.
• Ensure consistent brand compliance and messaging across all employer communications.
• Support diversity, inclusion and belonging efforts through targeted employer brand activity.
• Respond to reputational issues affecting talent attraction and advise on communication responses.

Employer Branding Manager: Requirements and Qualifications

• Degree in marketing, communications, human resources or a related discipline, or equivalent experience.
• Minimum of 4 to 6 years of experience in employer branding, recruitment marketing or talent attraction.
• Proven experience developing an employer value proposition and related messaging frameworks.
• Strong written and verbal communication skills with an ability to tailor messages to diverse audiences.
• Experience planning and executing multi-channel campaigns and content strategies.
• Ability to manage stakeholders and influence senior leaders across functions.
• Analytical capability to define KPIs, track metrics and present data-driven insights.
• Project management skills with a track record of delivering campaigns on time and within budget.
• Familiarity with candidate experience design and recruitment processes.
• Experience managing external suppliers and creative partners.
• Strong organisational skills and attention to detail.
• Confidence in public speaking and representing the employer brand at events.
• Evidence of collaborative working with HR, marketing and business leaders.