Performance Marketing Manager Job Description Template

The Performance Marketing Manager is responsible for planning, executing and optimising paid acquisition activity to meet defined growth and revenue objectives. Candidates who have demonstrable experience driving measurable digital campaigns, a strong analytical mindset and the ability to translate data into actionable strategy should apply.

Performance Marketing Manager Job Profile

This role oversees the end to end performance marketing function, focusing on acquisition, conversion and return on investment. The post holder will define channel strategies, set measurable goals and ensure campaigns deliver scalable results aligned to wider business priorities.

The Performance Marketing Manager will operate in a fast paced, metrics driven environment and will collaborate with product, analytics, creative and commercial teams to ensure campaign performance and tracking integrity. The role requires strategic planning as well as hands on campaign optimisation and reporting.

Performance Marketing Manager Job Description

The Performance Marketing Manager will develop and implement paid media strategies to acquire customers cost effectively and to support retention where appropriate. The role includes planning campaign structures, managing budgets and prioritising channels based on test results and lifecycle value. Regular performance reviews and iteration are expected to improve efficiency and scale wins.

Working closely with analytics and product teams, the manager will establish robust measurement and attribution approaches, design experiments and lead conversion rate optimisation activity. Clear reporting of KPIs, insights and recommended optimisation actions for senior stakeholders is a core expectation.

The role will also involve mentoring more junior team members, maintaining documentation of processes and collaborating with external partners where required to execute complex buying strategies or to support peak activity periods.

Performance Marketing Manager: Duties and Responsibilities

• Define and execute performance marketing strategy across paid acquisition channels to meet acquisition and revenue targets.
• Plan and manage media budgets, allocate spend by channel and monitor delivery against targets and KPIs.
• Design and run experiments and A/B tests to improve creative performance, landing pages and funnel conversion.
• Implement and maintain accurate campaign tracking, conversion measurement and attribution frameworks.
• Analyse campaign performance and produce regular reports with actionable insights for stakeholders.
• Optimise campaign structures, audience segmentation and bidding or buying approaches to improve ROI.
• Collaborate with product and analytics teams to align testing, tagging and data requirements.
• Oversee creative briefing and optimisation to ensure messaging and formats support performance goals.
• Forecast performance, model scenarios and provide recommendations for investment and scaling.
• Ensure compliance with advertising policies and privacy requirements relevant to tracking and targeting.
• Manage relationships with external agencies, publishers or media partners as required.
• Document processes, playbooks and standard operating procedures for campaign management.
• Provide coaching and development for junior team members and contribute to team capability building.

Performance Marketing Manager: Requirements and Qualifications

• Bachelor’s degree in marketing, business, economics or a related discipline or equivalent practical experience.
• Several years of proven experience in performance marketing or paid media roles with measurable outcomes.
• Strong analytical skills with the ability to interpret data, build reports and draw clear conclusions.
• Experience designing and running experiments and conversion rate optimisation initiatives.
• Proven ability to manage media budgets and make prioritisation decisions to maximise return.
• Familiarity with tracking, tagging principles and basic technical requirements for campaign measurement.
• Ability to translate business objectives into campaign strategies and measurable KPIs.
• Excellent communication and stakeholder management skills, including presenting insights to senior audiences.
• Strong numeracy and comfort working with large datasets, spreadsheets and analytical queries.
• Attention to detail and a disciplined approach to documentation, testing and governance.
• Ability to work cross functionally and manage multiple priorities in a dynamic environment.
• Experience managing or coordinating external partners, agencies or suppliers.