Senior Product Designer Job Description: Product Design Lead

The Senior Product Designer leads the design of digital products from discovery through delivery. This role is suitable for experienced product designers with a strong portfolio who can translate user needs and business goals into clear, usable, and scalable design solutions. Candidates should be comfortable working across multidisciplinary teams and influencing product direction.

Senior Product Designer Job Profile

The Senior Product Designer shapes product experience and design strategy by applying user-centred design principles to complex problems. The role focuses on delivering end-to-end design outcomes that balance user needs, technical constraints and commercial objectives.

The post holder will define interaction patterns, visual language and design standards while mentoring midweight and junior designers. This role requires collaboration with product managers, engineers and stakeholders to ensure designs are feasible, measurable and aligned to product strategy.

Senior Product Designer Job Description

The Senior Product Designer is responsible for converting product requirements into intuitive and accessible experiences. Work involves conducting and interpreting user research, mapping journeys, developing wireframes and prototypes, iterating on designs based on feedback and validating solutions through usability evaluation. The role requires a pragmatic, evidence-driven approach to design trade-offs and prioritisation.

In day-to-day work the Senior Product Designer will partner closely with product management and engineering to refine requirements, scope work, and support implementation through clear specifications and asset handover. The role includes tracking design outcomes, contributing to product metrics, and advocating for continuous improvement of design practices within the organisation.

Senior Product Designer: Duties and Responsibilities

• Lead end-to-end product design for assigned product areas, from research and conception to delivery and iteration
• Translate user needs and business goals into user journeys, information architecture and interaction models
• Produce wireframes, high-fidelity designs and interactive prototypes to communicate design intent
• Plan and conduct user research and usability testing to validate design decisions and surface insights
• Establish and maintain design systems, patterns and component libraries to ensure consistency and scalability
• Work with engineers to ensure designs are implemented accurately and to a high standard of quality
• Collaborate with product managers to define priorities, scope features and align on success metrics
• Use data and qualitative feedback to inform design iterations and measure impact on user outcomes
• Champion accessibility and inclusive design principles across product features
• Prepare clear design specifications, assets and documentation for cross-functional teams
• Present design rationale and findings to stakeholders and senior leadership with clarity and impact
• Mentor and review the work of junior designers, providing constructive feedback to develop skills
• Identify opportunities to streamline design processes and improve collaboration across teams
• Maintain awareness of industry trends and apply best practice approaches to product design challenges

Senior Product Designer: Requirements and Qualifications

• Degree in design, human-computer interaction, psychology or a related discipline, or equivalent experience
• Typically five or more years of product design experience with demonstrable impact on shipped products
• Strong portfolio that demonstrates user-centred design, problem solving and end-to-end product work
• Proven ability in interaction design, information architecture and visual design
• Experience planning and conducting user research and usability testing, synthesising findings into actionable insights
• Knowledge of accessibility standards and inclusive design practices
• Ability to communicate design decisions clearly to non-design stakeholders and to influence outcomes
• Experience defining or contributing to design systems and component libraries for consistency
• Analytical mindset with experience using qualitative and quantitative data to inform design choices
• Strong collaboration skills and experience working with product managers and engineers in iterative delivery cycles
• Track record of mentoring designers and contributing to a positive design culture
• High attention to detail and strong organisational skills to manage multiple priorities and deliverables