SEO Manager Job Description and Responsibilities

The SEO Manager is responsible for developing and delivering search engine optimisation strategies that increase organic visibility, drive qualified traffic and support business objectives. Candidates should have proven SEO experience, strong analytical skills and the ability to work with cross functional teams to deliver measurable improvements in organic performance.

SEO Manager Job Profile

The SEO Manager leads the planning and execution of organic search initiatives across web properties. The role combines strategic planning, technical assessment and content-led optimisation to improve search rankings, user engagement and conversion rates.

The post holder will collaborate with content, product and development teams to ensure SEO best practice is embedded across the site lifecycle. This position suits an experienced SEO professional who can translate data into prioritised actions and communicate impact to stakeholders.

SEO Manager Job Description

The SEO Manager designs and implements end to end SEO programmes that align with organisational goals. Responsibilities include auditing site performance, identifying technical and content gaps, developing keyword and content strategies, and setting measurable targets for organic growth. The role requires regular monitoring of performance metrics and producing actionable insights to drive continuous improvement.

Working in a cross functional environment, the SEO Manager advises on site architecture, content development and launch planning to ensure search visibility is optimised. The role also involves coaching team members on SEO best practice, maintaining documentation and ensuring that optimisation activities are compliant with search engine guidelines.

SEO Manager: Duties and Responsibilities

• Develop and implement a comprehensive SEO strategy to increase organic traffic and improve search rankings.
• Conduct keyword research and map keywords to audience intent, content and site structure.
• Optimise on-page elements including titles, meta descriptions, headings, content and internal links.
• Lead technical SEO audits to identify and prioritise issues affecting crawlability, indexation and site performance.
• Collaborate with content teams to plan, create and optimise content for search and user intent.
• Monitor organic performance and produce regular reports with insights and recommendations.
• Identify opportunities for growth across product, category and landing pages and develop prioritised action plans.
• Oversee link acquisition strategy and ensure outreach aligns with best practice and brand guidelines.
• Work with development teams to implement SEO changes and verify correct deployment.
• Maintain SEO guidelines, playbooks and process documentation for cross functional use.
• Train and mentor junior SEO staff and content creators on optimisation techniques and standards.
• Track algorithm updates and industry developments and translate implications into tactical changes.
• Coordinate with analytics and paid search teams to align measurement and channel strategies.
• Manage SEO projects, set milestones and ensure timely delivery against objectives.

SEO Manager: Requirements and Qualifications

• Bachelor's degree in marketing, communications, computer science or a related discipline, or equivalent experience.
• Minimum of four years' experience in SEO or digital marketing with demonstrable results in organic growth.
• Strong understanding of search engine ranking factors, search behaviour and web technologies.
• Proven experience in keyword research, on-page optimisation and content strategy.
• Experience conducting technical SEO audits and working with development teams to implement fixes.
• Ability to interpret analytics data and translate findings into evidence based recommendations.
• Excellent written and verbal communication skills and the ability to present to stakeholders.
• Strong project management and prioritisation skills with attention to detail.
• Familiarity with HTML, site architecture and server side considerations as they relate to SEO.
• Demonstrable experience in link building strategy and outreach best practice.
• Experience mentoring or leading junior team members or cross functional stakeholders.
• Ability to work collaboratively in a cross functional environment and drive consensus.
• Continuous learning mindset and awareness of current SEO trends and industry changes.